If you're good at closing sales but struggling to meet new prospects, this is the episode will be great for you.
Tune in for an interview with Caryn Kopp, Author, Speaker, and “Chief Door Opener” at Kopp Consulting. Caryn's Door Opener service has helped thousands of business leaders and salespeople secure initial meetings with high-level decision makers in almost every major company, including Fortune 100s like Proctor & Gamble, GE, Pfizer, Verizon, and many more.
This episode is chock-full of great strategies for getting in the door with the right people with the right message to peak their interest. It will help any entrepreneur better understand business development and is a must-listen for all Superstars. Enjoy!
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“Different doesn’t matter unless you’re different in a way that is of more value to the person that you’re speaking with.” – Caryn Kopp
- Why “door-opening” is a crucial skill for every entrepreneur to master
- The 5 “Planks” (AKA: Key Steps) of Door-Opening
- A methodology for choosing and targeting your ideal prospects
- The simple 1 sentence door-opening formula to communicate your value in a succinct and compelling way that differentiates you from others
- How to build your list of “dream” prospects — and how to determine how many should be on your list based on the time you'll dedicate to outreach
- The best way to use LinkedIn for building your list of prospects
- How to peak the interest of high-level prospects and get them to respond
- What to do if your sales pipeline is low and you are worried about not having enough business
“‘Nice-to-have’ doesn’t get meetings. A 10% lift in anything or a 10% reduction in anything does not get a meeting.” – Caryn Kopp
- Get a copy of Biz Dev Done Right by Caryn Kopp
- Read Good to Great by Jim Collins
- Connect with Caryn Kopp:
“Everybody in the company should be well-versed in how to talk about the company because you never really know who someone’s next door neighbor is.” – Caryn Kopp