Marsha Shandur is the creator of “I Don't Have My Isht Together Either,” which is a community on Facebook, and the keynote speech that she recently delivered at the World Domination Summit, where Michelle first saw her, loved her, and invited her to be on the show.
Marsha has taught hundreds of entrepreneurs, executives, professionals, and students how to tell stories that connect and compel even the busiest of people. Her work has been featured in Forbes, the BBC, the CBC, and Mashable.
In this conversation, Michelle and Marsha dish about fear, loneliness, pain, and feeling “not good enough,” and how hiding these feelings keeps us separate, while sharing them – authentically and vulnerably through story – is the absolute best way to connect with other people, whether onstage, online or in person. She shares some great stories of her own, while sharing how each of us can use story to drive business, transformation and connection.
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“As humans, we’re desperate to belong; it’s what we crave more than we crave being happy. So by telling a story that has some vulnerability in it, you’re saying to people: “you belong” – not when you’ve fixed yourself, not when you’re perfect, but you belong where you are right now.” – Marsha Shandur
- Nobody has their iSht together either…
- You don't need to be a storytelling genius to write a story that people will stop to listen to, you just need a few key elements that anyone can use
- How to find a great story and tell it in a way that people connect to (even if you've never been a great storyteller before)
- What it means to “kill your darlings” in the editing process — and how to do it
- How you can use social media to practice your storytelling
- Why vulnerability can do wonders for your brand
- How to sell more online by showing prospective customers or clients that you are there for them
“When you can articulate the thoughts that your ideal clients are having, especially when they are freaking the F out at 2 o’clock in the morning, then you are saying to them those four most powerful words in the English language: you are not alone.” – Marsha Shandur
- Read Difficult Conversations by Douglas Stone & Bruce Patton
- Get a copy of The Memoir Project by Marion Roach Smith
- Join the I Don't Have My iSht Together Facebook group
- Connect with Marsha Shandur:
“One of the biggest myths about storytelling is that it’s a skill that you have or you don’t. It’s not! It’s just a set of rules.” – Marsha Shandur