As a professional speaker who puts myself “out there” every day, it is important that I maintain positive energy and mindset. For the first few years of my career, however, this was difficult for me because the most influential people …
Your Influential Identity As A Speaker, Author, Coach or Consultant
In my work with speakers, authors, coaches and consultants (AKA: “Experts”), I’ve determined that the single biggest mistake they make when developing and deploying their marketing, messaging and “personal brand” is that they forget that it has to be PERSONAL! So many …
Looks Matter, Perception is Reality, and Go Get Yourself Some Great Headshots, PLEASE!
As a speaker, how you look impacts how the world – and your audience – perceives you. For better or for worse, your image needs to attract your target audience, establish your credibility and contribute to, rather than detract from, …
Niche Is The New Rich
It’s counter-intuitive, perhaps, but tightening your focus, narrowing your target and getting clear about your niche can help you grow MUCH faster and healthier as a speaker, author, coach or consultant. Why? Because if what you’re selling is YOU, then right …
So Ugly They’re Cute
The year is 1983 and it was Christmas-time. If you’re old enough, you’ll recall there were lines – no, hordes – of people, waiting, clamoring and paying top dollar for… a doll. A Cabbage Patch Kid, to be exact. As …